155: Content Creation vs Lead Generation: My Six Figure Strategies

Release Date: 5/30/23

Episode Summary

Dielle explains the difference between content creation and lead generation. She shares the 6 figure strategies she used for lead generation as a side hustler, so she always had leads coming in to consume her content and buy from her.

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Show Notes

Today I’m explaining the difference between content creation and lead generation. 

Lead generation is putting yourself in front of your ideal client. This can be done virtually, in person, or by word of mouth.

Content creation is what you do when you already have people in your audience, and you need something to say to them.

You need people for content creation, it is only effective when people are around to consume your content.

I would actually rather you have lots of people looking at bad content than no one looking at perfect content. Because we can fix bad content! But if you have no one looking you will never make a sale.

The most important thing is to always have leads coming in. Here are 3 strategies I used for effective lead generation:

  1. Spent the majority of my time in front of my ideal client
  2. Made leads off of Instagram 
  3. Had a consistent word of mouth buzz about my work

And trust me, none of this has to take a lot of time! If you are already spending 30 minutes a day on content creation, use that same 30 minutes for lead generation instead.

You see a much bigger payoff for your time when you focus on lead generation first.

If you’d like more support with lead generation, sign up for the free 3-Day Sales Series, Leads to Leave for WOC Part Time Coaches.

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