Release Date: 10/24/23
Dielle explains that posting and selling are two completely different skills. She shares how to determine if you are just posting on social media, and how to create intentional, planned content that leads to sales calls.
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Today I am talking about the idea of posting on social media.
Anyone can post, and posting and selling are not the same thing.
If you are posting and not selling, you will create content on the fly. Your content will also not be intentional to your ideal client.
If you use your social media as a personal diary, you are also posting. You’re sharing about your personal breakthroughs, but you’re not sharing about a client problem.
Another way you are posting is not including specific calls to actions, or CTAs, in every post.
When you are posting you could be creating quote graphics from someone else and re-sharing other people’s content to your own page.
But selling looks like planned content. It is intentional and comes directly from your program.
When you are selling, you are creating content that comes directly from your ideal client’s mouth.
When you are selling, you quote yourself! You should be your biggest advocate.
You do not need influencer content, you need sales content. You need a sales content framework so you can create content that leads to sales calls.