Release Date: 9/10/24

Episode Summary

Dielle shares what is working with her clients when it comes to launching in 2024 and how to double your program enrollments in your group programs, masterminds, and memberships.

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Show Notes

In this episode, Dielle discusses strategies for launching in 2024. She emphasizes the importance of longer touch points, addressing industry-specific objections, using unique lead generation strategies, incorporating case study-based testimonials, diversifying income outside of launches, receiving feedback, and being able to pivot during a launch. These strategies are designed to help coaches have successful and profitable launches in the coaching industry.

Takeaways

• Longer touch points are important for creating brand awareness and building community during a launch.
• Addressing industry-specific objections helps potential clients understand how your program is different from others in the market.
• Using unique lead generation strategies helps grow your audience and attract ideal clients.
• Case study-based testimonials provide more context and storytelling, making them more effective in convincing potential clients.
• Diversifying income outside of launches ensures a steady stream of revenue throughout the year.
• Receiving feedback is crucial for improving your launch strategy and catching mistakes.
• Being able to pivot during a launch allows you to adapt to unexpected challenges and maximize your results.

Chapters

00:00 Introduction to Women of Color Sales Show
02:21 Strategies for Launching in 2024
06:03 Building Brand Awareness and Community
09:05 Addressing Industry-Specific Objections
14:27 Unique Lead Generation Strategies
17:40 The Power of Case Study-Based Testimonials
19:20 Diversifying Income Outside of Launches
21:34 The Importance of Feedback
23:21 Pivoting During a Launch

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