Release Date: 9/28/21

Episode Summary

Dielle brings her client Cheryl Lau, a side hustle coach, back on the podcast to share her story of making 6 figures with small goals. Cheryl proves that slowing down to speed up really works and that taking your ego out of your business allows you to prioritize the people you want to help.

Follow Dielle @diellecharon

Show Notes

I’m bringing my client Cheryl Lau back to the podcast today to share her story about crossing the 6 figure mark in her business.

Cheryl is a side hustle coach and she helps side hustlers build a side business that does not feel like a full time job. I love how Cheryl thinks about her business. She is consistent and has a very non-hustle approach.

Cheryl focuses on helping her clients over reaching her own goals. She actually took a 7 month break from her business after getting burnt out. That time really helped her re-focus on what is important to move forward.

She says she needed the time to work on her belief and build up her confidence. Now she trusts herself because she knows she will stay committed to her decisions no matter what. She has created her own sense of safety for herself.

Cheryl also talks about recognizing that ego has never served her. So she intentionally chooses small goals and keeps her prices in the ranges that are “no brainers” to the right people. She’d rather slow down to speed up.

Cheryl has a signature soft launching framework which goes against the traditional, formal launch plans and allows you to talk about your offer whenever you want, however you want. She says soft launching takes away all of the mind drama around launching and gives you the flexibility to show up with the energy you want.

I’ve loved watching Cheryl grow and make her business her own. I’m excited to see where the next few years take her!

Learn more

Follow Cheryl on Instagram @cheryltheory

Listen to the episode

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